Week 1
Signal audit
Site, deck, LinkedIn, outreach and investor material reviewed against one question: what does the market actually understand?
Market Signal Sprint
Thirty days to a story the market can repeat.
A fixed-scope positioning sprint for founder-led teams before a launch, raise or commercial push.
Length
30 days
Fixed scope. Designed to produce usable assets, not an open-ended strategy project.
Price
€7,500
Fixed. No scoping theatre, no surprise extras.
Format
Direct with Simon
No juniors, no handoffs. One senior operator, strategy through writing.
Start
Next opening: September
One sprint runs at a time. Intro calls booked now hold the slot.
What you walk away with.
Five written assets, usable the day they land.
01
Signal audit
A teardown of your current site, deck and outreach: where the story loses people, shown with examples — not scores.
02
Positioning document
Audience, problem owned, category frame, reason-now. One page. The sentence everyone in the company uses from then on.
03
Narrative hierarchy
The one-liner, the homepage story, the deck logic, the outreach message — the same story at four depths, written out.
04
Proof map
Your facts, numbers and partnerships sequenced by commercial weight, so the strongest thing lands first every time.
05
30-day market signal plan
Week by week: what to publish, who to contact, and with which message.
The 30-day process.
Week 2
Positioning reset
Audience, problem, category and reason-now — decided, not brainstormed.
Week 3
Narrative rebuild
The story written at every depth it needs to work: one line to full deck.
Week 4
Plan & handover
The 30-day execution plan, plus a working session so the team can run it without translation.
Who this is for.
Teams with something real to explain — not companies looking for brand polish.
01
Pre-launch and newly funded
Whether it’s a first raise or a first product, the public story is behind the stage you’re entering.
02
Launch or relaunch
The product or buyer focus changed. The market needs a clean explanation of what changed and why it matters.
03
Founder-led sales
Deals depend on long founder explanation. The public story isn’t doing enough commercial work.
04
Complex categories
Fintech, Web3, marketplaces, RWA, rewards, sports tech — anywhere generic messaging breaks down.
What founders say.
Every founder thinks their story is clear until Simon shows you what the market actually hears. Sharpest external operator I’ve worked with on commercial narrative.Ryan Horn — Founder & CEO, N3ON
Frequently asked questions.
What does it cost?
€7,500, fixed. No scoping calls to find out, no surprise extras. If your situation needs more than a sprint, you’ll hear that on the intro call, not in an invoice.
What do you need from us?
Access to your current materials (site, deck, outreach), one working session per week, and honest answers. The sprint is built to fit around a founder’s calendar, not occupy it.
Is this strategy or actual writing?
Both. You get the thinking and the words: positioning document, narrative hierarchy, homepage direction and outreach language, written out and usable the day they land.
We already have a brand or marketing agency.
Good — this feeds them. Agencies execute better when the positioning layer is fixed. The sprint output becomes their brief.
What happens after the 30 days?
Most teams run the plan themselves. Teams that want ongoing senior support move to a monthly retainer covering growth direction, content and partner narrative — discussed only if the sprint lands.
Do you work remotely?
Yes. Barcelona-based, working globally. Sessions run on video, output is delivered in writing.
Need the market to understand the value faster?
Book twenty minutes. If the sprint isn’t the right move, you’ll hear that on the call.