Case Studies

The work, shown.

Three situations, what changed, and what happened. Roles varied — operator, co-founder, narrative lead — but the job was always the same: make a complex thing land.

Fintech · Token Narrative · 2017

NAGA: one story for 63,000 backers.

Situation

A Frankfurt-listed fintech entering the noisiest ICO market in history with a complex trading-plus-token product.

What changed

Simon led narrative and communications through the ICO cycle — one story held together across community, press and investors while the market shifted week to week.

Result

A $65m ICO cycle, with 63,000+ token-sale backers and coverage across crypto and finance press including TheNextWeb, Cointelegraph and Finance Magnates.

During the ICO we had to hold one credible story together for regulators, a listed-company audience and a crypto community that trusted nothing. Simon ran that narrative — $65m and 63,000 backers later, it’s clear how well.

Yasin Sebastian Qureshi — Founder, The NAGA Group AG

Commerce Tech · Content Engine

Tipser: a public face built from zero, then acquired by Bolt.

Situation

A strong embedded-commerce product with near-zero market voice in a category buyers didn’t yet have words for.

What changed

Built the outward-facing presence almost from scratch: email-gated industry reports that converted into well-attended webinars, plus a steady rhythm of B2B category education.

Result

A content engine that carried the company’s positioning and market credibility through to its acquisition by Bolt.

Web3 · Venture Building · UAE

IOPn: narrative that closed rooms, not just impressions.

Situation

A new venture needing credibility fast inside the crowded UAE Web3 ecosystem.

What changed

As co-founder, Simon built the investor narrative and partnership story, then carried it into the rooms that mattered — negotiating directly with partner CEOs over weeks and months.

Result

The $100m RAK DAO partnership and a JV with ADX-listed Phoenix Group — both narrative-led deals closed at CEO level.

Simon doesn’t just write the narrative — he carries it into the room. The positioning work he led sat directly behind partnerships we closed at CEO level.

Mojtaba Asadian — Founder & CEO, IOPn

Also.

Megavrse — co-founded and operated through a brutal NFT/metaverse cycle; Binance-, Polygon-, Chainlink- and Filecoin-facing work, Premier League and La Liga partnership exposure. Start-Up of the Year, Arabian Business Achievement Awards 2024.

Crypto Snack — current work: repositioning a token brand around real-world utility across rewards, hospitality and partnerships.

N3ON Sports — ongoing partnerships and BD between rights holders, brands and emerging tech across AI, payments and fan engagement.

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