01
A position
Who it’s for, what problem you own, why now. One sentence you’ll actually use.
Positioning · Narrative · Market Signal
Your product is good. Your story is costing you deals.
Dida Labs is a positioning studio for founder-led companies in complicated markets. A story that buyers, partners and investors can repeat without you in the room — starting from €1,200.
Momentum leaks where explanation starts.
If every serious conversation needs twenty minutes of founder context, the story is doing none of the work. Outreach stalls. Partners can’t repeat the pitch internally. Investors hear a different company in every meeting.
That’s the layer Dida fixes — before you spend more on content, ads or headcount.
Four things, done concretely.
Every sprint produces written, usable assets — not a strategy deck that dies in a drawer.
02
A narrative
Homepage, deck and outreach telling the same story at three depths.
03
Proof, sequenced
Your traction and partnerships ordered so the strongest fact lands first.
04
A 30-day plan
What to publish, who to contact, and with which message.
The work, shown.
Positioning claims are cheap. Here’s what this looks like in practice.
Tipser: a public face built from zero, then acquired by Bolt.
Situation
Strong embedded-commerce product. Near-zero market voice.
What changed
Built the content engine from scratch: email-gated industry reports that converted into well-attended webinars and a steady B2B education rhythm.
Result
An outward-facing presence created almost from nothing, supporting the company’s positioning through to its acquisition by Bolt.
Simon took a story we’d been overcomplicating for months and had it landing in one sentence within weeks. The difference showed up in real conversations — partners started explaining us correctly without us in the room.Stuart Morrison — Founder & CEO, Crypto Snack
Built for markets that are hard to explain.
Three ways in.
Start small and see how I think, commission a fixed reset, or bring me in as your part-time marketing lead.
From €1,200 · 5 days
Signal Audit
Where your story loses people, shown with specific examples. A proof map that resequences your facts by commercial weight, and a prioritised fix list you can hand to a writer, designer or agency.
Best for: early-stage teams, pre-launch, or anyone who wants to see the thinking before committing.
€7,500 · 30 days
Market Signal Sprint
Positioning, narrative hierarchy, proof sequencing and a 30-day execution plan, written out and ready to use. Direct with me — no juniors, no handoffs, no discovery workshops.
Best for: funded teams before a launch, raise or commercial push.
€6,000 · per month
Fractional CMO
The senior marketing operator you can’t afford to hire full-time. One or two days a week, embedded with your team — positioning, go-to-market, partnership and investor narrative, and managing whoever executes.
Best for: founder-led teams with no marketing lead who need judgement, not just deliverables.
Smaller teams often need more than messaging. Where it helps, the work extends into partnership strategy, investor narrative and go-to-market — the things I spent a decade doing as an operator rather than an adviser. In crypto and Web3 specifically, that means crypto marketing consulting, token launch and TGE marketing, and KOL and influencer campaigns.
Find out what your story is leaving on the table.
Twenty minutes, direct with the founder. No deck, no discovery workshop.