Notes
Thinking you can test before you hire it.
Short, practical pieces on positioning, narrative and market signal. If these don’t sharpen how you see your own story, don’t book the call.
Your homepage explains the mechanism. Buyers want the money.
The most common failure in fintech messaging, and the two-question test that exposes it.
What a $65m ICO taught me about proof sequencing.
In a market drowning in claims, the order of your facts matters more than the facts themselves.
The founder-translation problem.
If sales needs you in the room, positioning has failed. The test, and the fix.
Want this thinking applied to your story?
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