Most crypto projects don’t have a marketing problem. They have an explanation problem.
Dida Labs is a senior crypto marketing consultancy for Web3, exchange, token and RWA companies. Positioning, go-to-market, launch narrative and KOL strategy — delivered by founder Simon Fletcher, who ran content through a $65m token sale and co-founded two Web3 companies.
Crypto and Web3 companies
Exchanges, protocols, token projects, RWA, wallets, payments infrastructure, Web3 sports and gaming.
Judgement, not headcount
One senior operator, direct. No account manager, no team you never meet.
Pre-TGE to post-listing
Strongest before a launch, where a positioning decision is still cheap to make.
€1,200
Five-day audit, 30-day sprint, or ongoing at €6,000 a month.
What crypto marketing consulting covers here.
Not everything with the word marketing in it. These six things, done properly.
Positioning and launch narrative. What you own, who it is for, and the order the proof lands in. Almost every underperforming crypto campaign is a distribution fix applied to a positioning problem.
Go-to-market strategy. Which channels earn budget at your stage and which are being sold to you by the people who run them.
KOL and influencer strategy. Who to work with, what to pay, what to brief and what to actually measure. See KOL marketing.
Token launch and TGE marketing. The sequencing around a launch window. See token launch marketing.
Partnership and exchange narrative. The story a partner has to repeat internally after you leave the room. Deals die in that room, not in yours.
Investor narrative. The raise story, and the difference between traction and noise.
Marketing that survives compliance review. MiCA marketing communications, stablecoin promotion limits under the GENIUS Act, platform ad policy — designed in from the start rather than discovered three weeks before launch. See crypto marketing compliance.
Where the judgement comes from.
Operator seats in crypto, not agency ones.
Three ways to start.
A written diagnosis of where your story loses buyers, with a proof map and a prioritised fix list. The cheapest way to find out whether the problem is the message or the channel.
Positioning, buyer narrative and proof sequencing rewritten and applied to the site, the deck and outbound. Fixed scope, fixed price.
One to two days a week, embedded. For companies that need the judgement continuously and can’t justify a full-time hire.
Not a fit if…
Said plainly, before either of us spends a call.
You want someone running Crypto Twitter day to day — hire a native social operator instead. You want paid media bought and optimised daily. You need custody, regulatory, tax or smart-contract expertise, which is not what this is. Or you want engagement metrics rather than a commercial outcome. In each case there is a better and cheaper option, and I’ll say so on the call.
Questions.
What does a crypto marketing consultant actually do?
Decides what is worth saying, to whom, in what order, and which channels deserve budget at your stage. Execution can follow, but the judgement is the product.
Do you work with pre-token projects?
Yes, and that is usually where the work is worth most. Positioning decided before a launch is far cheaper than positioning corrected after one.
Are you a crypto-native social operator?
No. If you need someone running Crypto Twitter daily, hire for that specifically. This is strategy, narrative, partnerships and KOL leadership.
What does it cost?
From €1,200 for the five-day audit, €7,500 for the 30-day sprint, or €6,000 a month ongoing with a three-month minimum.
Where are you based?
Barcelona, working across Europe and the Gulf. Native English, full professional Spanish, and four years operating out of Dubai across the UAE and wider MENA market.
Find out whether it’s the message or the channel.
Twenty minutes, direct with the founder.